The Zone / Charity
Brief: Create brand and website

The Zone provides a showcase for the work of young artists, musicians, writers and film makers. These people, and their website visitors, are amongst the most media-savvy and critical of net users, so credibility � the Holy Grail of young persons' communication � was vital. We decided that there was a need for a brand symbol to form a solid foundation and, taking our inspiration from the fact that the work moves from the brain of the creator into the mind of the viewer, we placed the core offering literally on the heads of the audience. Four divisions were created within the hub of the new brand identity � music, art, film and writing � a design from which the website naturally followed.

Jory Adamson / Personal Trainer
Brief: Business Card

We could have gone for weights, press-ups, leotards, stop watches, muscle tone, sweat, shorts, training shoes,gym kit, bicycles and lucozade. But then it occurred to us: what could be more personal than a personal trainer small enough to pluck from your pocket, shouting those words of encouragement in your ear...

On Tap Solutions / Licensed Trade
Brief: Rebrand

This business provides everything from staff training to accountancy services for national bar and restaurant chains, but the original brand – RGB, the initials of the MD – looked like little more than a one man band. We created the name On Tap Solutions and the liquid drop icon to strengthen the name. Does this new brand look like a national force to be reckoned with? Job done.

Catalysa / Management Consultant
Brief: Brand Design

Our client, Simon Ashton, sits on the board of several successful PLCs and the knowledge and experience which let him do that are what his clients pay for. The man is the business and the business is the man and, as we sat through our usual grilling process, trying hard to find out what made the business tick, our eyes were drawn again and again to Simon's emphatic gesturing as he drove home point after point with energy and enthusiasm.

As is often the case, look hard enough for long enough and the answer's right in front of you. The personalisation goes still further: the SA in Catalysa is formed from Simon's handwriting - and what could be more fitting for a man with red hair than a solid orange reverse to his stationery?

Gowithme.co.uk / Get-Together Website
Brief: Brand and Website Design

Gowithme is a website for people who
like to pursue their interests but, for one reason or another, can't find anyone to share them with. You like snowboarding, your significant other would rather eat worms. Opera is your thing but your Wagnerian chums are scattered all over the country.

Post a message at gowithme and like-minded individuals will find you with an offer to become your temporary companion for music, drama, theatre, sport, travel, hobbies and more. The inspiration for the logo and its matching website: from that chair, we'll take you anywhere...

Yorkshire Cancer Research / Charity
Brief: Redesign Existing Identity

The Yorkshire rose has been an integral part of the charity's identity since it was founded over 80 years ago. Without wanting to lose any of it's heritage, we felt the logo needed to freshen up and work harder. Our newly-drawn rose now has a heart at its centre, a reflection of the care and compassion that the charity represents, and its stem joins the 'h' to make it an integral part of the brand.

Yarrow / Landscape Contractor
Brief: Brand Design

Tim Yarrow asked us to 'breathe life' into his business. Now it does exactly what it says on the tin.

Bushells / Chartered Accountancy
Brief: Rebrand

Our clients wanted something bold and confident, so we waded through the jargon and layers of specialist knowledge in which chartered accountancy specialises and got down to brass tacks: what clients really, really want is to multiply their profits - hence the unabashed multiplier icon at the heart of the new identity.