Newforge / Food Service Company
Brief: Rebrand Product Range

Newforge's range runs to over 50 products - no small task when it comes to giving the brand a facelift and redesigning every pack. Keeping the 30-year old logo, in order not to alienate loyal customers, we created a unified lozenge for it to sit in. We also changed what had been a confusing, multi-coloured palette to a more unifying and discerning green, reflecting the brand's Irish heritage. As part of the project, we created a corporate identity manual to ensure that existing lines and newly-introduced products maintain the family feel.
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